- The Farm-To-Face Brand Races Past Competing Brands With A Whopping 33% Revenue Share On The Platform
Mumbai, Nov 29: Soulflower, India’s first farm-to-face brand, is making significant strides in the hair oil market. According to the latest report released by Blinkit for October 2024, Soulflower leads the premium hair oil segment with a commanding 33 per cent of the revenue share. Hamdard and Mamaearth follow with 20 per cent and 16 per cent shares, respectively. With the premium segment contributing 16 per cent to Blinkit’s overall revenue, Soulflower’s strong performance is noteworthy. Soulflower has carved out a niche for itself amongst global giants by gaining a significant share of sales in the small packs viz. upto 250 ml segment. Additionally, Soulflower’s strong organic visibility on Blinkit, second only to Parachute, highlights its brand recognition and customer trust.
“Soulflower has always been at the forefront of innovation and our partnership with Blinkit is a testament to that. As one of the first beauty brands to embrace e-commerce, we’ve become India’s New Tel (oil) for Gen-Z and Gen-Alpha. Thanks to Blinkit, we are able to reach a large segment of our customers in just ten minutes. It brought us closer to our consumers and, enabled us to solve their hair and skin problems at the soonest possible. It’s incredibly gratifying to see our premium hair oils leading the segment on Blinkit, outperforming both established and emerging brands,” says Natasha Tuli, Co-Founder & CEO, Soulflower.
Soulflower has secured a notable presence in high-demand regions with Delhi NCR accounting for the lion’s share of the total category revenue, followed by Mumbai, Bengaluru, and Chennai. With its widespread reach and visibility on Blinkit, Soulflower has successfully positioned itself as a preferred choice for premium hair oil consumers.
“We’re thrilled to see Soulflower emerge as a leader in the premium hair oil segment. Our commitment to using farm-fresh ingredients like rosemary, amla, onion, jasmine, tea tree, olive, and castor has resonated with consumers. It’s a testament to our dedication to providing natural, effective solutions. As a co-founder, it’s incredibly rewarding to see our vision of natural beauty come to life,” adds Ms Tuli.
Established in 2001, Soulflower has been a pioneer in driving India’s beauty and wellness revolution. The brand witnessed the transformative power of e-commerce and now, the rapid rise of quick-commerce. By embracing new channels, Soulflower has not only adapted to the changing retail landscape but has also emerged as a leader in the natural and organic beauty space.
“Soulflower has solidified its position as India’s leading brand for hair and skincare. We’re proud to be the world’s largest seller of Rosemary Essential Oil and a pioneer in the organic Farm-to-Face landscape. With over 15 million products sold and a global presence spanning India, KSA, UAE, USA, Japan, Singapore, Australia, and the UK, we’ve earned the trust of millions of customers. Our growth is driven by our core values of happiness, love, gratitude, and compassion,” concludes Ms Tuli.
About Soulflower: – For Soulflower hair growth is journey and we’re in it together with you. Soulflower is one of India’s leading ECOCERT Cosmos Organic Certified, ESG (Environment, Social & Governance) Compliant & Clean Beauty brand specializing in offering efficacious & effective solutions to dandruff, hair fall, slow regrowth, uneven, dark & dull skin. Soulflower believes its products should be accessible to all, without compromising on quality, ensuring only the best products reach you.
These products are handmade with ingredients sourced from Soulflower’s own farms in Rajasthan, making #CleanBeauty and #FarmToFace a reality for its customers. Soulflower believes in utilizing traditional knowledge of sustainable farming passed on generations of local Adivasis in Rajasthan to deliver clean & effective hair growth & skin glow solutions.
Cruelty-Free and PETA approved are more than certifications; they’re the brand’s daily commitment. Soulflower’s Mumbai headquarter is home to more than 20 cats & dogs and cares for over 500 stray animals daily. Soulflower is currently present PAN India across 650+ retail outlets and e-commerce platforms like Amazon, Myntra, Nykaa, Tira, Flipkart & more. It is now also available on Quick-commerce platforms like Blinkit, Zepto, Swiggy, Instamart & more helping get hair growth & skin glow essentials in minutes. Internationally, the products are available across USA, Australia, Singapore, Saudi Arabia, UAE, Japan & the UK. When it comes to finding out what’s best for your hair & skin, Soulflower is here for you.
