India, March 25, 2026: Equitas Small Finance Bank has announced the continuation of its association with Chennai Super Kings and Gujarat Titans as the official banking partner for IPL 2026, reinforcing its strong brand presence across key markets in India.
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ToggleStrengthening a Winning Legacy
With this renewed collaboration, Equitas SFB enters its 7th year of partnership with Chennai Super Kings and 4th consecutive year with Gujarat Titans, reflecting a shared spirit of excellence and consistency both on and off the field. The partnership aims to connect with millions of cricket fans nationwide while promoting the bank’s innovative, digital-first banking solutions.
“Bank Like a Champion” Campaign Takes Center Stage
For IPL 2026, Equitas SFB introduces its campaign, “Bank Like a Champion,” inspired by the success and resilience of champion teams. The campaign highlights the bank’s commitment to delivering rewarding financial experiences, building trust, and fostering long-term customer relationships.
Strategic Focus on Key Markets
The partnership holds special importance as Chennai, home to CSK, remains Equitas SFB’s core market where it continues to strengthen customer engagement and trust. At the same time, Gujarat, represented by GT, offers a high-value, financially aware customer base, making it a strategic growth market for the bank.
Highlighting Rewarding Banking Solutions
Through this IPL association, Equitas SFB will showcase:
- Attractive savings account interest rates (up to 6% for balances between ₹5 lakh to ₹50 lakh)
- Fixed deposits with up to 8% interest for senior citizens
- Premium Family Banking solutions tailored for High Net Worth Individuals
- Exclusive wealth-oriented benefits and personalized banking experiences
Equitas Express: Banking at Your Doorstep
The bank will also promote its Equitas Express service—an expert-assisted home banking solution designed to offer convenience, exclusivity, and premium service to affluent customers, enabling seamless financial management from the comfort of their homes.
Leadership Perspective
Vignesh Murali, Chief Marketing Officer and Business Head – Banker on Wheels at Equitas Small Finance Bank, emphasized that the continued partnerships help deepen connections in Chennai while expanding the bank’s footprint in Gujarat. He highlighted the bank’s focus on delivering high-value offerings, including rewarding savings accounts, fixed deposits, and doorstep banking services through Equitas Express.
Leveraging IPL for Nationwide Reach
With IPL continuing to attract millions of viewers across India, Equitas SFB aims to leverage this platform to enhance brand visibility while promoting banking solutions that deliver value, convenience, and strong returns.
About Equitas Small Finance Bank
Equitas Small Finance Bank is among India’s leading small finance banks, offering a wide range of products and services tailored for individuals, SMEs, and corporates. The bank focuses on financial inclusion by extending credit to underserved segments while also catering to affluent customers with value-driven and innovative banking solutions.
