In a bold move that puts it ahead of the curve, MaskTV has announced the launch of Mask Coin, India’s first-ever digital token built exclusively for OTT subscribers, set to go live on August 15, 2025.
The token is at the core of MaskTV’s newly unveiled “Watch & Earn” model, which allows subscribers to earn Mask Coins simply by watching content on the platform. These earned tokens can then be redeemed for real in-app value — including early access to shows, merchandise discounts, fan privileges, exclusive event access, and more.
With this innovation, MaskTV becomes the first streaming platform in India to merge blockchain-inspired rewards with mainstream entertainment — signaling a major step forward in how OTT platforms engage with their audiences.
“Mask Coin isn’t just a tech upgrade — it’s a cultural shift in how we value our viewers,” said Chiranjeevi Bhatt, CEO of MaskTV. “We’re proud to be the first OTT platform in the country to launch a digital token. Our goal is simple: let people watch what they love and earn while doing it. On Independence Day, we’re giving subscribers a new kind of freedom — financial, digital, and cultural.”
Mansie Bhatt, Director at MaskTV, added: “This is about more than streaming. It’s about unlocking access to a future where crypto is for everyone. With Mask Coin, we want to make digital currency easy, rewarding, and exciting — even for someone using it for the first time.”
A built-in Mask Wallet will go live within the MaskTV app (web and mobile) on the same day, enabling users to track and redeem their earned coins seamlessly.
MaskTV will also be launching a multi-platform educational campaign to guide users through the new experience, ensuring they understand how to earn, where to redeem, and how to make the most of their Mask Coin rewards.
As India celebrates its 78th Independence Day, MaskTV takes a pioneering step forward — combining entertainment with empowerment, and putting the future of streaming directly in the hands of its viewers.
