Gurugram, 26 November 2025 — Strengthening its footprint across the Delhi-NCR region, leading global smartphone brand Vivo has opened a new state-of-the-art retail store at Reach 3Roads, Sector 70, Gurugram. The launch marks a significant addition to the high street’s growing portfolio of technology, lifestyle, and fashion brands, further reinforcing its position as one of the most vibrant neighbourhood retail destinations in the city.
The arrival of the Vivo store adds fresh energy to Reach 3Roads’ dynamic ecosystem, which is known for bringing together a diverse mix of brands under one open-air, community-centric destination. With Gurugram emerging as a major hub for tech-savvy consumers, the new store is positioned to cater to rising demand for premium smartphone experiences, personalised service, and hands-on product exploration.
A Premium, Immersive Retail Experience
The newly inaugurated Vivo Experience Store has been thoughtfully designed to offer customers a seamless and interactive retail journey. The layout focuses on intuitive product zones, allowing visitors to explore the brand’s latest lineup of smartphones, accessories, and innovative technologies. From flagship devices featuring cutting-edge camera systems to stylish mid-range models built for everyday performance, customers can engage with Vivo’s entire product ecosystem in one place.
The store also features trained Vivo experts who provide personalised guidance, enabling customers to understand the brand’s signature design language, imaging expertise, and user-centric innovations. Whether shoppers want to compare devices, understand specifications, or learn more about Vivo’s latest software features, the store ensures a premium, consultative experience that enhances customer confidence and decision-making.
Speaking on the launch, Swarn Bajaj, Director, P3S Ventures Pvt. Ltd., expressed enthusiasm about strengthening Vivo’s accessibility in the region. He said,
“We are excited to bring Vivo’s latest range of smartphones and accessories to Reach 3Roads. Our new store is built to offer customers an engaging and premium experience that truly reflects Vivo’s commitment to innovation and design. With a focus on personalized service, we look forward to connecting more closely with our customers in Gurugram.”
A Strong Addition to Reach 3Roads’ Expanding Brand Portfolio
The opening of the Vivo store aligns with Reach 3Roads’ vision of curating a comprehensive retail destination that caters to the evolving needs of modern consumers. The high street has rapidly emerged as a preferred spot for families, professionals, and young shoppers, thanks to its balanced offering of retail, dining, wellness, and entertainment options.
Welcoming Vivo to the growing community of brands, Ishwin Singh Hora, Director, Reach Group, shared,
“We are delighted to welcome Vivo to Reach 3Roads. Each addition to our retail portfolio brings us closer to our goal of making Reach 3Roads a destination where everyone can find something they love — from fashion and technology to food and entertainment. With every new opening, we continue to build a more dynamic, diverse, and engaging experience for our community.”
Reach 3Roads: A Modern Retail Destination for Every Need
Strategically located in Sector 70, Gurugram, Reach 3Roads has carved out a unique identity as an open-air neighbourhood high street that blends convenience with lifestyle-led experiences. The destination is already home to an impressive lineup of brands such as Samsung, Imagine, Haldirams, Red Tape, Zudio, Zudio Beauty, and Croma, making it a one-stop hub for everyday essentials and premium indulgences.
The addition of Vivo further enriches its technology segment, giving shoppers more choice and enhancing the high street’s appeal as a go-to destination for smartphone and electronics purchases. With its community-first design, pedestrian-friendly layout, and curated brand mix, Reach 3Roads continues to redefine the high-street experience for Gurugram residents.
A Step Forward in Enhancing Customer Convenience
As Vivo continues to expand its presence across India, the new store at Reach 3Roads represents another milestone in its commitment to engaging directly with consumers through elevated retail touchpoints. For Gurugram’s growing population of tech-forward customers, the store brings better accessibility to the brand’s latest innovations and strengthens the overall retail fabric of the region.
With this opening, Reach 3Roads and Vivo together set the stage for a more immersive, diverse, and customer-centric retail environment — one that celebrates technology, lifestyle, and community living at its core.
