MUMBAI, INDIA – Odd Not Even introduces ODD ASAP, an on-demand delivery framework that brings its apparel to clients across the city within 3 hours of purchase.
Operating entirely independent of third-party logistics and quick-commerce aggregators, the brand has assumed full control of its distribution. By managing inventory, packaging, and final-mile transit in-house, Odd Not Even bypasses traditional shipping delays while maintaining strict quality control from checkout to doorstep.
Fashion is inherently tied to the immediate. While the broader premium apparel market continues to rely on standard shipping timelines, this initiative aligns the brand’s distribution directly with the pace of modern culture, offering a seamless transition from discovery to wear.
The ODD ASAP service is currently active across South Mumbai, the Western Suburbs, and the Central Suburbs. The on-demand catalogue features the label’s core essentials, oversized t-shirts, and signature jerseys, accessible exclusively via the brand’s digital platform. Following this localised beta phase, the infrastructure will scale to Delhi, Bengaluru, and Hyderabad.
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Stuti Sharma, Co-Founder and Creative Director: “Our customers don’t just buy clothes, they buy into moments. Whether it’s a concert or a spontaneous plan, the intent is immediate. With ODD ASAP our 3-hour delivery service, we’re trying to match that energy, so when you feel something, you can wear it the same day.”
About Odd Not
Even Founded in 2023 by creative director Stuti Sharma and entrepreneur Bhavya Shah, Odd Not Even is an Indian premium contemporary fashion label anchored by its core philosophy: “Art is Odd.” Born from the concept that a simple scribble, a raw, imperfect mark, can serve as a powerful identifier, the brand produces design-led apparel that champions individuality, offbeat aesthetics, and unapologetic self-expression.
Operating at the dynamic intersection of live music and experiential fashion, Odd Not Even has rapidly Established itself as a culture-first powerhouse. The label has engineered official global merchandise lines for artists including Russ and Karan Aujla, alongside custom wardrobe collaborations for Diljit Dosanjh, AP Dhillon, and KING.
Further expanding its cultural footprint, the brand has executed high-profile partnerships with the Sunburn Festival and BoldCare. Odd Not Even is available in India via its digital flagship and at select premier multi-brand retail spaces. The label recently secured strategic investment from live-entertainment conglomerate Team Innovation. This partnership vertically integrates live touring with premium apparel, positioning Odd Not Even to scale its production, execute large-scale artist drops, and expand its global footprint.
Instagram – https://www.instagram.com/odd.noteven/
